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City Families at Bournemouth clash

5 October 2012

Hundreds of youngsters get the chance to watch the Sky Blues live through City Families scheme

More families from across Coventry will get the chance to see the Sky Blues live this weekend thanks to a new community project.

City Families – a partnership between Coventry City Football Club, Coventry Sports Foundation and Coventry City Council – was piloted at the club’s game against Carlisle United.

It is now being extended to cover several matches this season and gives families in all areas of the city the chance to be involved. They will get to attend a game, take part in fun and educational activities at the Higgs Centre in Allard Way, and be transported to and from the Ricoh by Lewis Coaches for just £5 each.

The scheme is part of the One Goal community initiative, which has seen Coventry City FC partner with a range of organisations and sponsors – the latest of which is Century PR – to help deliver opportunities to hard-to-reach families.

All money raised from the tickets sold for the City Families experience is ploughed back into the scheme.

Up to 500 tickets have been made available for the project by the Sky Blues for this Saturday’s game against Bournemouth and they are being distributed through a host of schools across the city.

They are: Aldermoor Farm, Ernesford Grange Primary and Secondary, Sowe Valley, St Barts, Willenhall, All Saints, Howes, Gosford Park, Stretton, St Anne's RC, Whitley Abbey Secondary and Primary, Blue Coat, Baginton Fields, Cannon Park, Charter Primary, Hearsall, Allesley Hall, Eastern Green Juniors, St Andrews Infants, Leigh CE, Limbrick Wood, Mount Nod, Park Hill, Templars, Whoberley Hall, St Johns CE, Westwood (Year 7 only), Woodlands (Year 7 only), Tile Hill Wood (Year 7 only).

Stacie McDermott, of Coventry City Football Club, said: “The pilot was very successful and gave well over 100 people from hard to reach families in the city the chance to have a great day out.

“Many people take watching live football for granted but the feedback showed what a really special occasion it can be if you have never been to a game before.

“Some of the children got to take part in the shirt shaking on the pitch beforehand and some formed the guard of honour. Everyone seemed to have a great time.”

Steve Waggott, development director of Coventry City Football Club, said: “We are delighted to be working with the City Council, Coventry Sports Foundation and our sponsors to deliver this fantastic project.

“Mark Robins has made it abundantly clear since he took over as manager that, like us, he wants the community of Coventry to be at the forefront of everything we do and projects like this are vital for that.”

As well as Century PR, Coventry Building Society, Pailton Engineering and Shortland Horne have also sponsored the One Goal project.

Wendy Jackson, of Coventry Sports Foundation, said: “After such as successful pilot against Carlisle, we hope the game against Bournemouth will be even bigger and better for the City Families project.

“One Goal is really gathering momentum and City Families forms a key part of that.”


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