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We are passionate about introducing sport and physical activity into the lives of the younger generation of our community. We do this through the use of multi-sport school provision as well as running a development programme for children to enhance their footballing skills.

The combination of the two sectors allows us to create a local movement of healthier and more active children.


Football Development

Player Development Centres

Take a look at the Player Development Centre section of our website here.

Our PDC programme provides an opportunity for young players between the age group of U6-U16 to benefit from advanced football coaching delivered by FA level 2 coaches. The project aims to encourage all players, no matter their ability, to reach their full potential.

In 2021, we have registered over 460 new players into our PDC player pathway. We have 23 league teams, plus over 30 team who train weekly. The programme gives children the opportunity to get noticed at a professional level as well as giving less confident/able players the ability to develop. We are proud that over 50 players from PDC have had trials to the Coventry City Academy, with 10 being offered scholarships.

To keep in-line with our quality assurance and professional charity attributes, SBitC employ Sport and Exercise Science graduates to provide fitness testing for all PDC league teams and create a Player Development Pack to support players to reach their full potential.

We offer a FREE taster session to all new players – to find out more take a look at our Player Development Pack HERE

Saturday Club

Our Saturday Club programme is a non-competitive, fun introduction to football for both boys and girls aged 4-11 years. Running on a Saturday morning, we have mixed gender sessions as well as a girls-only session.

We run our Saturday Club on the brand new 3G pitch at the Alan Higgs Centre.

You can turn up and pay on the day!

It is £5.00 per session or if you would like, you can block book 5 sessions for £20.00 and will receive a free Coventry City FC voucher for 1 adult & 1 child to attend a Home league fixture.

Sessions include:

Reception, Year 1 & 2 - 10:00 - 11:00am (Boys &Girls)

Year 3, 4, 5 & 6 - 11:00 - 12:00pm (Boys & Girls)

If you would still like to know more about our football development programmes, don’t hesitate to contact us HERE.

Holiday Camps

Our football and multi-sport holiday camps are open to both boys and girls aged 5-11 and centred around children having fun with a range of skill activities, games and competitions across the course. We are committed to developing healthy, active lifestyles in children outside of their usual school/home sporting activities. Children are taught to develop skills such as team work, leadership, confidence, communication and life skills required throughout childhood and beyond.

Booking for Easter Holiday camps – NOW OPEN

Click here to book

Premier League Girls – Turn up and Play!

It is our mission to provide opportunities for females aged 12 and over to take part in football within a community setting. Our ‘Turn up and play’ sessions are aimed at girls who want to keep physically active but lack a competitive nature. We are lucky to have strong links with Coventry City Girls which encourages a player development pathway into the youth teams.

Sessions Include:

Ages 12-16 years – Monday, 6-7pm

Ages 16+ - Wednesday, 7.30-8.30pm

Both are held at Blue Coat Secondary School, CV1 2BA

To find out more about our girls football sessions, please contact our Inclusion Co-Ordinator on


School Provision

Premier League Primary Stars

We are proud to have delivered the Premier League Flagship programme, Premier League Primary Stars within 50 schools across 2018. The programme is designed to drive high-quality provision of physical education in primary schools across Coventry and Warwickshire.

The programme uses the appeal of the Premier League and professional football clubs to inspire children to learn, be active and develop important life skills. We encourage children to follow the values of being connected, ambitious, inspiring and fair.

This project focuses on developing and enhancing physical education delivery in primary schools by including teacher CPD within the 12-week block. Long term, teachers feel more confident in delivering the PE curriculum and will, therefore, result in a better experience for children involved in PE lessons.

During 2018, we have worked with over 1,500 pupils on this programme. Schools have commented on the children’s increased participation in sport, improved general behaviour and improved school attendance.

Our aim is to work with as many schools across Coventry and Warwickshire as possible to increase the impact that the project has across the city. To find out more, or to register your school, please contact our Primary Stars Manager on

Friday 4's

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Friday 4’s is a fun, 4 a-side football session for any U6-U13 players. The session takes place on Friday evenings at Bluecoat School, 17:30-19:00 (each age group only plays once per month). There is no coaching involved, it's just an opportunity for these young players to play the sport they love and most importantly have FUN! Small-sided football like this will challenge the players both technically and physically and will be great for their overall football development. It's also a great opportunity for them to build their social skills by meeting new players and making friends! 

£5 per session - can be paid on the night when you arrive.

If you are interested in joining our Friday 4's session or want some more info, please contact: