COVENTRY City have announced a new off-the-field signing from the start of the 2010/11 npower Championship season in newly launched betting partner FCBetz.com.

The three-year deal will see FCBetz.com become the football club's official betting partner and will give fans easy access to placing bets in-stadium on matchdays as well as through the FCBetz.com website for away fixtures.

To mark the partnership, FCBetz.com are offering the first 50 Sky Blues fans depositing £20 to open an on-line account with them a free pair of tickets to the home game against Doncaster on 28^th September. Fans just need to enter the promo code CC50 when opening their account.

Keith Milhench, Chief Executive of FCBetz.com said: 'Becoming the betting partner of Coventry City provides a great opportunity for us to demonstrate our commitment to the game and to the club, and to underpin our desire to become the fans' betting company of choice."

Coventry City's commercial manager Jas Sodhi added: "I'm delighted to welcome FCBetz.com as our new betting partner and look forward to building a long-lasting and successful partnership with them.

"We are sure that their sports betting service will add to the matchday experience of Sky Blues fans."