COVENTRY City fans are being urged to buy their tickets for Saturday's clash with Scunthorpe United in advance.
There has been a flurry of interest in Saturday's fixture at the Ricoh Arena after City recorded their third win in four games at Crystal Palace at the weekend.
The signing of strikers Freddie Sears and Jon Stead on-loan have also heightened attention surrounding the Sky Blues and the club hope it could mean a bigger crowd on Saturday.
Buying tickets in advance of the day of the game offer the best price to fans so supporters are being urged to purchase by Friday at the latest.
Adult prices start at £19 and concessions at £10, but there are also family deals available in the JSB Zone.
An adult ticket is priced at £16 in that zone with tickets for JSB members over seven priced at £6 and JSBs under seven given free entry. Concessions are priced at £10 in the JSB Zone. Children who are not JSB members are charged the concessionary rate.
Stephen Ebanks, Arena Ticketing Manager, said: "Naturally, the good results and new signings have added to the interest around the club and it would be great if that could manifest itself into a bigger gate.
"Nobody involved with the club is getting too carried away because as the manager says: every game in this league is very difficult and we cannot start to get ahead of ourselves.
"Our advice to all those supporters who are coming to the game on Saturday is take advantage of the best value tickets which can be bought any time up to the close of play on Friday.
"That can be from our ticket office at the Ricoh Arena, our store in the city centre, over the phone or on the web."
Tickets will still be available on matchday, with adult tickets in the JSB Zone starting at £18 and concessions at £12.
Click here for all the different ways to watch the Sky Blues take on Scunthorpe United on Saturday!