Coventry City's Football in the Community Department has a proud reputation of forging closer links between the Sky Blues and yougnsters from Coventry City and Warwickshire.

Managed by former Coventry City defender and UEFA A Advanced Licenced coach David Busst since 2003, the last four years have seen the Community department revamped hugely to ensure that football is brought to a wider spectrum of people.

The department has also diversified into mult-skills delivery, providing an all-round service to schools and local youngsters.

The main aims of the Community Programme are:

- To encourage more children to become involved in football through playing and watching.

- To encourage groups normally excluded from football (eg. women, ethnic minorities and disabled people) to become more involved with the sport.

- To actively promote Coventry City Football Club in all its aspects, providing links and pathways for children of all abilities to become more involved with the Club.

- To encourage children to lead a healthy lifestyle.

MEET THE STAFF

Shaun Pierce
Area Co-ordinator
UEFA B Licence Holder

Shaun started as a trainee in 1996 and has worked his way up to Area Co-ordinator covering Coventry and Warwickshire.

His tasks include the week-to-week running of the after school club programme and half-term courses.

Shaun has a personality to encourage and inspire the young children he coaches from ages 5-13 and has been a key factor in the development of our PPA and Saturday Coaching clinics.

Karen Satchwell
Office Manager

Karen started with the Community Scheme in June 2007 and is responsible for the day-to-day activities of our busy office.

Her other duties include customer relations with the parents of the children on our courses.

She is also working towards here Level One coaching qualification to have a better knowledge of the working environment of the Community Scheme.

Callum Simpson
Assistant Area Co-ordinator
UEFA C Licence Holder

Callum began as a trainee in 2002 and was offered a full-time position at the end of his course.

In 2005, he was promoted to Assistant Area Co-ordinator and responsible for the Nuneaton and Bedworth areas.

His responsibilities include running PPA sessions, after school clubs and half-term courses.

Andrew Crabtree
Assistant Area Co-ordinator

Andy started part-time for us in May 2007, working on our holiday courses and after school clubs.

He showed great dedication and enthusiasm in his role and was consequently promoted to full-time Assistant Area Co-ordinator for the Kenilworth, Leamington, Stratford and Balsall Common areas.

His responsibilities include running PPA sessions, after school clubs and half-term courses.

Jade Formaston
Trainee

Jade started with the Football in the Community department at the beginning of last summer, working alongside out coaches.

She will undertake here Level One and Two football coaching qualifications over the coming year and will attend part-time at college to achieve a BTEC National qualification in sport.

Jade is an exceptional football player who plays for Coventry City's Ladies team as well as the England Under-17 national team.