NEWS: Auto Jap renews sponsorship of Coventry City FC for the forthcoming season

Fri 19 Aug 2016
Author: Laura Hunter

Auto Jap Spares secure their place at all home games for the 2016/17 season with new sponsorship deal...

Auto Jap Spares has further extended it’s sponsorship of Coventry City Football Club, for a second consecutive year, with a deal that includes the sponsorship of both the home and away dugouts at the Ricoh Arena.
 
Auto Jap Spares – which are specialists in the supply of new parts and spares for all makes of UK & imported Japanese cars, vans and suv vehicles – was launched in 1999.
 
The sponsorship deal is the third to be secured in the space of two years by Pete Witherow, the boss of Tile Hill based Auto Jap Spares, in a bid to further his company’s support of the Sky Blues.
 
A lifelong fan, Pete Witherow believes that joining forces with the club will provide excellent exposure for Auto Jap Spares and furthermore help Coventry City follow on from the club’s on-field success last season.
 
The club made great strides during the 2015/16 campaign, with Tony Mowbray’s side narrowly missing out on the play-off spot after spending the majority of the season in the top six. 
 
This encouraged Auto Jap Spares to continue it’s commitment to the club, with the ultimate aim to return Coventry City to it’s justifiable place in the upper two tiers of the football leagues. 
 
Pete Witherow commented: “Last season was obviously a disappointment with us missing out on the play-offs by such as small margin, but it’s an exciting time to be a Coventry City supporter with Tony Mowbray at the helm, so extending the dugout sponsorship was a no-brainer for me.
 
“It provides an excellent opportunity to raise the brand awareness of Auto Jap Spares, not only to thousands of fans but to millions watching when we’re broadcast on television. Whilst at the same time providing the club with much needed funds.”
 
He added: “With attendances last season averaging over 12,500 fans at every home league game and season tickets approaching the 5,500 mark for the 2016/17 season, giving my support to Coventry City through advertising can only prove to be great for business as it’s a win-win for both parties!” 
 
Tynan Scope, Coventry City Football Club’s Corporate Sales Manager is delighted that Auto Jap Spares has once again come on board as a partner and values the contribution that boss, Pete Witherow, has made to the club over the past two seasons.
 
He said: “We are delighted to be working with Pete and Auto Japanese Spares again for the forthcoming season in a partnership that is mutually beneficial to Coventry City Football Club and Auto Jap Spares.  
 
“Auto Jap Spares, amongst other club sponsors and partners, have continued to remain committed following an amazing season of football last season; providing further stability around the club off the field.  
 
“The Sky Blues are continuing to build on these strong foundations and are looking forward to working with Auto Jap Spares, other club sponsors and partners and new commercial customers who come on board to support Tony Mowbray as we chase promotion back to the Championship.” 

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